The Brief
Chillies Grill wanted a bold, high-impact video to display on their LED screen, something that would instantly grab attention and drive footfall from nearby students. Their goal was clear: showcase their most irresistible dishes in a way that spoke directly to their target audience.
The challenge was to create content that not only highlighted the quality of their food but also matched the fast-paced environment of student life. The video needed to be vibrant, eye-catching, and snackable, the kind of content that could stop someone mid-scroll, or in this case, mid-walk past their screen.
By focusing on the dishes students love most and presenting them with energy and flair, the video was designed to spark cravings, encourage impulse visits, and position Chillies Grill as the go-to spot for quick, flavour-packed meals.
Our Solution
To bring Chillies Grill’s vision to life, we started by mapping out exactly which dishes would resonate most with their student audience. From there, we created a shot list that balanced close-up, mouth-watering detail with fast-paced, dynamic clips designed to keep energy high and attention locked in.
Every element of the video was built with the LED screen in mind. That meant bold visuals, vibrant colours, and snappy edits that would stand out even in a busy street environment. We leaned into movement and texture, sizzling grills, dripping sauces, steaming plates, to create a sensory experience that practically lets you taste the food through the screen.
The final edit was tailored to be punchy and irresistible, ensuring that every frame spoke to the student audience: affordable indulgence, quick service, and the kind of food that fuels late-night study sessions or grabs between lectures. The result was a piece of content that not only fit Chillies Grill’s brand but actively pulled students through the door.