Sabor Coffee
Brewing Fairness, One Bean at a Time
The Brief
When this family-run Colombian coffee brand came to us, they were brewing something special but their look didn’t quite match their bold beans. They needed a rebrand as rich and meaningful as their coffee, one that communicated their unique practices, such as traceable micro-lots, anaerobic fermentation and fair pay across the supply chain, while honouring their heritage and the people who pour their passion into every cup.
The Solution
We cooked up a rebrand that put people and passion at the heart of the story. Inspired by Sabor’s volcanic hometown, clean farming practices and proud Colombian roots, we crafted a visual identity and tone of voice that felt authentic, striking and irresistibly sip-worthy. At the centre of it all: a bold bull’s head logo, with a coffee bean cleverly integrated into its horn – a proud symbol of strength, heritage and the craft behind every cup. Every detail told the full journey from farm to cup, keeping traceability and fairness front and centre, just where they belong.
The Results
☕ A brand that looks and feels as premium and purposeful as the coffee itself.
🌎 Packaging that tells the story of every batch — with QR codes leading to the very people who picked and packed it.
💬 A narrative that positions Sabor not just as a coffee brand, but as a movement for fairness and pride in Colombia’s coffee culture.